On the occasion of the Week of Research, yesterday, a seminar on social marketing of the driver-based TPL insurance was held at IRC, according to PRIAO.

The core subjects addressed in this seminar included the scientific approach to the understanding of social dimensions of the driver-based TPL insurance, the conceptual model of social marketing for the insurance industry, considerable experiences in social marketing, and the effect of social marketing on social acceptance of the relevant law on driver-based TPL insurance.

In this seminar that Dr. Mohsen Badreh and Hamed Sajjadi delivered talk the various perspectives of the appropriate plans suited to the law of driver-based TPL insurance were discussed. The rest of the seminar was dedicated to the views presented by professionals active in different parts of the insurance value chain.